HKPMC
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BEBE Accessories
Project type
Consultant Partner, SIS Expansion
Location
Multiple
Global fashion brand bebe re-entered the Indian market in 2019 with its new partner, Mikaya Brands Pvt. Ltd. To drive its retail growth strategy, bebe India appointed Harshil Khichadia PMC as its consultant partner for store rollouts and Shop-in-Shop (SIS) expansions across the country.
Our scope of work included:
Concept Development – shaping innovative retail concepts tailored for the Indian market while preserving bebe’s global identity.
Design Management – overseeing design alignment, brand consistency, and execution readiness.
Fixture Development – creating customized fixture solutions to reflect bebe’s premium positioning.
Execution PMC – managing end-to-end project delivery with precision, ensuring timely and quality rollouts.
This collaboration reflects our ability to combine creative retail strategy with robust execution management, enabling bebe India to re-establish a strong, stylish presence in the Indian fashion retail landscape.
